Case Study Seminar: Strategic Management of Technology and Innovation (WI000259)

Lecturer (assistant)
Number840559831
TypeSeminar
Duration4 SWS
TermWintersemester 2015/16
Language of instructionEnglish
Position within curriculaSee TUMonline
DatesSee TUMonline

Dates

* Canceled

Admission information

See TUMonline
Note: Note: Please send a short mail in the following format to tim.schweisfurth@tum.de before September, 27th 11.59 pm. Header CSS: Strategic Management of Technology and Innovation WS2015/16 – [Your Name] Content of Email Course Motivation Final A-Level grade (Abiturnote) Final undergraduate grade (Bachelor, Vordiplom) or final grade of first studies (Diplom) Attachment (in one PDF!): Resume, A-level grades, undergraduate academic record, current academic record. To enable class discussion, there will be a limit of 20 people in the seminar. The cost for the case material will have to be payed by the students (approx. 35 €).

Objectives

We will examine what types of innovations can serve as the basis for a successful business. These can be of technological nature, but don’t necessarily have to be. Many successful businesses have risen to prominence based on non-technological innovation such as business model innovation, innovative distribution models, and innovation within the value-chain. Based on case studies and real-life examples we will explore businesses ideas and novel concepts behind such innovative businesses. We will then cover what it takes to spread innovative products into the market, and take an innovative idea into a revenue generating business. In this we will distinguish between innovation in established industries and innovative products that shape new industries. Frameworks around customer adoption, customer acquisition strategy will provide theoretical underpinning for the case discussions. Key concepts covered in this course are: • Sources and types of innovation • Innovation- and business opportunity evaluation • Launch plan for a product / service

Description

The course “Strategic Management of Technology and Innovation” is about what it takes to launch innovative products and services onto the market. This course is intended for students interested in launching a product or venture in a novel, innovative industry context - either as a start-up or within a corporation. The course introduces a set of conceptual frameworks and tools that help students to identify, evaluate, and manage innovative products and ventures. Target audience: Master TUM-BWL/TUM-WIN/TUM-WITEC/TUM-NAVI, Master Consumer Affairs, SBWL or Integrationsfach (Slot: Unternehmensführung) TUM-BWL Diplom, Erasmus, MBA-Schwerpunktmodul, MBA-Managementmethode (Innovation/Marketing), All students who have business administration as a minor enrollment.

Prerequisites

Having knowledge of the following lectures is recommended: Technology and Innovation Management: Introduction (or similiar) Advanced Technology and Innovation Management (or similiar)

Teaching and learning methods

Case study method; Course documents are provided online.

Examination

No exam. Grade will consist of class participation and (potentially) a team project.

Recommended literature

Please download the attached file from TUMonline.

Links